The Team

Andrea Henning, Executive Director

Andrea has over 26 years leading strategic planning, corporate training and leadership development, including the launch of the Collaborative Labs.

She has facilitated over 1000 regional, national and international engagements. Prior to the Labs, Andrea led corporate training and organizational development for companies including: Chrysler, GE, and Universal Studios. She managed projects at Paradigm Learning for Frito-Lay, Pepsi, Capital One, and Kimberly-Clark.

Andrea is a certified Co-Active Coach. Her education includes a BA from Wheaton College, a M.Ed., and post-graduate work in Educational Psychology from the University of Toledo.

PJ Petrick, Project Technologist

PJ manages and assists with facilitating all of the technology needs of the collaborative engagements at Collaborative Labs. Specializing in guiding participants through using the Collaborative Labs cutting edge technology, PJ uses a hands on approach to ensure that session goals are met in the most efficient manner.

PJ has over 16 years’ experience in the business and management information systems industry. He has managed technology in over 1000 collaborative events. He was the planner and leader of the St. Petersburg College’s technology instillation team. He has also owned and managed small businesses over the last 10 years.

PJ received a Bachelor of Science from the University of Central Florida and holds A+ certification in technology.

Laurie Hill, Business Development Officer

Laurie leverages her extensive marketing and business management experience to help match clients to the Collaborative Labs capabilities that will achieve their organizational goals.

Laurie has worked in marketing and sales for over 30 years in the secular and faith workplace. Her work has encompassed marketing for multiple industries within the healthcare field in the Tampa Bay area and ownership of multiple small businesses. She is the founder of the Christian Chamber of Commerce in the Tampa Bay area and the author of the “I AM in Business” book.


Milo Paich, Executive Facilitator

Milo is one of the original members of Collaborative Labs. He excels at designing and facilitating collaborative workshops to accelerate vision, strategy and action in business and government. Milo’s business experience includes 15 years in management and executive roles followed by 20+ years as principal consultant of GlobeThink®. His work is informed by project experiences across a range of industries and categories including biopharma, consumer products, food service, financial services, government, healthcare, hospitality, manufacturing, mining, technology and transportation.

Milo holds a MBA from the Edinburgh Business School at Heriot-Watt University and a BA from Point Park University’s School of Journalism and Mass Communication. When not at the Labs, Milo leads MBA courses in Strategic Brand Management as a visiting professor at Aalto University Executive Education (formerly Helsinki School of Economics) and aSSIST (Seoul School of Integrated Sciences and Technologies).


Jonathon Massie, Business Illustrator

Jonathan is Collaborative Lab’s extraordinary artist. He interprets our workshop discussions into compelling illustrations that depict their shared vision and strategy. Jonathan has completed over 1,000 illustrations to date. These illustrations capture participants’ stories in a unique way that are used beyond the workshop into strategy implementation.

Jonathan has a Bachelor of Fine Arts from Virginia Commonwealth University. He began his career creating graphic design and managing art departments for newspapers such as the Chicago Sun Times, Cincinnati Enquirer, Detroit Free Press, and Baltimore Sun. Over the past 20 years, 10 of which has been with the Labs, Jonathan has focused on designing business illustrations for nonprofit, government and commercial clients. His talents span various media including pen, marker, computer graphics and video production. Jonathan’s artistic talents reach beyond the Labs and into the kitchen. He is a passionate baker.


Tina Fischer, Manager

Tina has over 25 years leading process improvement, corporate training, strategic planning, and facilitation. In addition to facilitating, she manages the operations of Collaborative Labs to ensure successful outcomes for clients.

Tina’s previous experience as a computer consultant had her traveling across the United States helping Fortune 500 clients implement new computer systems. Through this experience, her propensity for efficiency developed. She specialized in workflow management, process improvement, effective team communication, policy and procedure documentation, training, and quality control.

Tina received her Bachelor of Science in Electrical Engineering from Florida State University. She was also an adjunct math professor for St. Petersburg College. Her love of teaching and ability to simplify the complex is apparent during client engagements.